Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
In a competitive market, even luxury brands must innovate to meet customer expectations. This customer story highlights how Natuzzi redefined its luxury furniture experience with a data-first approach, powered by Dynamics 365. Read this story to see how Dynamics 365 can drive transformation in your business and connect with Predictive Technologies, Inc. to get started.
How has Natuzzi transformed its customer experience?
Natuzzi has reimagined its customer experience by implementing Microsoft Dynamics 365, which allows them to unify previously disconnected systems and gain a 360-degree view of their customers. This enables them to create personalized engagement journeys across various channels, ensuring that each customer receives tailored experiences that resonate with their preferences and needs.
What role does data play in Natuzzi's strategy?
Data is central to Natuzzi's strategy. By leveraging Dynamics 365 Customer Insights, they have integrated demographic, transactional, and behavioral data to develop precise customer segments. This data-driven approach allows Natuzzi to create targeted marketing campaigns and improve customer interactions, ultimately driving higher lifetime value and engagement.
What impact has Dynamics 365 had on Natuzzi's operations?
Since implementing Dynamics 365, Natuzzi has seen measurable improvements in store performance and customer engagement. They have increased their unified customer profiles from 387,000 to nearly 650,000, a growth of 68%. This platform has enabled better messaging, promotions, and events, allowing Natuzzi to maintain closer relationships with customers and adapt to market trends effectively.
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Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
published by Predictive Technologies, Inc.
About Predictive Technologies - Predictive Technologies is a leading provider of IT Service Management and Management Consulting services. With delivery focus in applications, database management, middleware and appliances of converged software+hardware. Our customers seek accelerated adoptions to project delivery and IT operations management of their business applications offered through our managed service offerings. Using an ITIL service methodology, PTi provides the service value necessary for our customers to deliver consistent results to their business units and end customers. With Global Customers in manufacturing, high-tech, financial services, retail and entertainment industries our delivery teams can meet your projects needs. Providing "the right fit" as trusted advisor and partner to your organization.
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